Dheeraj Kumar
Founder & CEO
Dheeraj Kumar is the Founder & CEO of EcommerceListing and the entrepreneur behind the broader EstylishKart journey.
With experience across finance, ecommerce, fashion and technology, Dheeraj brings a combination of financial, commercial and entrepreneurial experience to the venture.
Before building his own businesses, Dheeraj served as CFO of Dunkin’ Donuts Middle East & Europe, gaining experience in financial management, commercial operations, business strategy and working across multiple markets.
His entrepreneurial journey later took him into ecommerce and fashion, where he experienced first-hand the operational challenges of building and managing online product businesses.
One problem repeatedly stood out. Creating and maintaining marketplace listings involved enormous amounts of manual work — preparing spreadsheets, entering product attributes, managing image links, uploading images, writing titles and descriptions, researching SEO keywords, following marketplace-specific formats and dealing with listing rejections. For sellers managing hundreds or thousands of products, this can become a major operational burden.
Rather than accepting this complexity as simply part of ecommerce, Dheeraj saw an opportunity to solve the problem through technology and AI. That idea became EcommerceListing.
His vision is to build technology that allows sellers to spend less time managing marketplace requirements and more time building, marketing and selling their products.